Could the Xbox One be Microsoft’s Trojan Horse?

Gamers, we are now witnessing the arrival of the next generation of consoles; better graphics, animation, physics, expansive worlds, and the possibility for developers to reach the uncanny valley are great things. After all the anger and disappointment Microsoft still comes out on top in the end. Their introduction to there new console was less than stellar but in the end the Xbox One is still major competition to the PS4.

Microsoft’s goal is global and yes the hardcore is key to a successful launch of next generation hardware, but if you look at the initial conferences of Sony and Microsoft, Sony’s approach was more for the hardcore gamer while Microsoft’s approach was for the mass market. Deals with the NFL and ESPN, The TV functionality, and the ability for the  Kinect to change the TV with voice command are things that appeal to the mass market. Sony showed a powerful platform with beautiful games and impressive hardware. Microsoft revived a lot of hate for the way they introduced the Xbox One, but in the end all the bad press and vocal console lovers will not stop the advertising machine Microsoft is about set forth on the global market.


How does Microsoft compete with Sony when their console is one hundred dollars more? Sony has been two steps ahead in there next generation planning and the price difference was stroke of genius. Sony’s price strategy generates free advertisement; when mom and dad go to buy that special gift for there son or daughter the price is right there in plain sight. Microsoft is aware of the price advantage that Sony has and they have a plan to get more Xbox One’s in homes. Their plan is to advertise the heck out of it, and with the added value of being a  multimedia device and a gaming console they might just succeed.

Parents shopping for their children will definitely see the value in that. Even people who don’t play games, but are looking for a way to enhance how they absorb their media will buy it. Want to watch the new episode of Game of Thrones, but lost your TV Remote? No problem just say Xbox One HBO and sit back and enjoy. What if you have no clue what’s on tv? No problem just say Xbox One TV Guide. Although gamers may not like Kinect, non-gamers will and in the end they seem to be the people that Microsoft is really targeting with the Xbox One

All indication shows that the PS4 is selling and appealing to more people than the Xbox One. Microsoft’s goal is to sell out of the console they have in supply; whether that leads to the Xbox One beating PS4 during the launch is irrelevant.  Microsoft’s strategy is a marathon not a race, just cause the horse takes the early lead does not mean that the horse wins the race. Microsoft’s changing of there DRM policy was sign of weakness but it was a necessary strategy. Microsoft’s restructure leads to decisive decision no more under estimating your competition; going forward I believe Xbox One strategy will be precise and focus let the marathon begin.

Written by

Rickey is a gamer to the core, He can remember at the early stages of his life playing pong, for every generation that has been, He has owned a console in that generation, He likes to study the architecture, the structure,and the software of every system that he has owned. From Atari, to Sega, to Nintendo,to Sony, and his favorite company Microsoft, he has been there gaming.

8 Comments to “Could the Xbox One be Microsoft’s Trojan Horse?”

  1. brianc6234 says:

    The Xbone is a trojan horse nobody should want. It will be used by the US government to spy on you. Just say no.

    • Rocamx says:

      Neta eres un pendejo, que hueva que existen personas en este mundo como tu, deberias avergonzarte del tipo de persona que eres. HUEVA de pendejo

    • Shawn Pearson says:

      you are a god dam idiot and a troll , fucking moron u yea the government wants to sit back and watch your pathetic ass play a game. If people are that paranoid they can play the dam system offline and you can turn kinect off. If u have no interest in the system don’t post..

      • abberjam says:


      • anon says:

        You do realize that you have to log online for updates or the console won’t let you play, right?
        You also realize that what people can enjoy in this console, and part of the Xbox One strategy requires the Kinect, right?
        You also realize that it doesn’t matter if you are online or not, the Kinect STILL records you, and that one time a day you log online so you can play your games, it stores that information for microsoft, right?

        Oh wait, no you don’t thats why you made an uneducated comment on this post.

        “If you have no interest in the system don’t post.”
        We are all here because we enjoy video games, naturally we have interest in a GAMING console, even if it is going to very likely be a piece of crap when you compare it to the PS4.

        • Jeffrey Alexander says:

          Anon, YOU realize your PS3/XBOX 360/Wii/Wii U ALL require a log in over time to be able to play, right?

          All this Kinect paranoia is KILLING me. Honestly, being worried about government watch dogs monitoring you’re every move should worry you if you’re doing something insanely illegal (as in, you’re a drug lord or terrorist) because if you think anyone cares about anything that you’re doing, well, “Ain’t nobody got time for that!” Going by install base of the current generation, you’re looking at at least 160 million PAID GOVERNMENT EMPLOYEES to monitor every player 24hrs a day. That’s just ridiculous. Also, you’re online sooooooo….

          Get rid of Facebook, Instagram, MySpace, Vine, all of your Google services, your GPS, your cell phone, your home phone, any web cam you may have, your laptop mic, don’t use an ATM ever and maybe avoid outdoors if you don’t want to be monitored. Also, stop posting on forums…you had to log in somehow, right?

  2. Mrwiggly says:

    Anyone who thinks “people who don’t play games, but are looking for a way to enhance how they absorb their media” is going to pay $500 for a voice activated tv remote is even more deluded than the idiot who actually would.

  3. Donald says:

    The saying goes “it’s a marathon not a sprint”, a marathon is a race also.

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