Gamers, we are now witnessing the arrival of the next generation of consoles; better graphics, animation, physics, expansive worlds, and the possibility for developers to reach the uncanny valley are great things. After all the anger and disappointment Microsoft still comes out on top in the end. Their introduction to there new console was less than stellar but in the end the Xbox One is still major competition to the PS4.
Microsoft’s goal is global and yes the hardcore is key to a successful launch of next generation hardware, but if you look at the initial conferences of Sony and Microsoft, Sony’s approach was more for the hardcore gamer while Microsoft’s approach was for the mass market. Deals with the NFL and ESPN, The TV functionality, and the ability for the Kinect to change the TV with voice command are things that appeal to the mass market. Sony showed a powerful platform with beautiful games and impressive hardware. Microsoft revived a lot of hate for the way they introduced the Xbox One, but in the end all the bad press and vocal console lovers will not stop the advertising machine Microsoft is about set forth on the global market.
How does Microsoft compete with Sony when their console is one hundred dollars more? Sony has been two steps ahead in there next generation planning and the price difference was stroke of genius. Sony’s price strategy generates free advertisement; when mom and dad go to buy that special gift for there son or daughter the price is right there in plain sight. Microsoft is aware of the price advantage that Sony has and they have a plan to get more Xbox One’s in homes. Their plan is to advertise the heck out of it, and with the added value of being a multimedia device and a gaming console they might just succeed.
Parents shopping for their children will definitely see the value in that. Even people who don’t play games, but are looking for a way to enhance how they absorb their media will buy it. Want to watch the new episode of Game of Thrones, but lost your TV Remote? No problem just say Xbox One HBO and sit back and enjoy. What if you have no clue what’s on tv? No problem just say Xbox One TV Guide. Although gamers may not like Kinect, non-gamers will and in the end they seem to be the people that Microsoft is really targeting with the Xbox One
All indication shows that the PS4 is selling and appealing to more people than the Xbox One. Microsoft’s goal is to sell out of the console they have in supply; whether that leads to the Xbox One beating PS4 during the launch is irrelevant. Microsoft’s strategy is a marathon not a race, just cause the horse takes the early lead does not mean that the horse wins the race. Microsoft’s changing of there DRM policy was sign of weakness but it was a necessary strategy. Microsoft’s restructure leads to decisive decision no more under estimating your competition; going forward I believe Xbox One strategy will be precise and focus let the marathon begin.